I can't say too much about this lovely brand because they're little and new and I don't know a lot about them but what I do know is that they're great! Let me introduce you to Founder The Third: a Melbourne-based design label doing super things for the local independent fashion scene. As expected I really like them because they do good quality, affordable basics that possess a nice consideration of form and structure...and the shopgirls are lovely! I'll compare them to Bassike, but depending on your price point are a little bit more accessible. I'm interested in the challenge the local scene faces against larger, international, mass-produced brands so supporting local talent is always a plus - take a peek of this article on StreetFash, a super proponent for the cause. After opening a pop-up store in Melbourne Central for a few months Founder have now relocated their store to coexist with their studio in Richmond, which is a great way of engaging consumers and closing the gap between production and consumption in a more sustainable way. I'm definitely looking forward to watching them grow.
http://hellofounder.tumblr.com/
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